Kate Wolcott | k8creative | Marketing, Design, Writing Credentials

education.

St. Bonaventure University. Buffalo, New York Graduate Campus
Master of Arts. Integrated Marketing Communications, December 2004

Somerville College at Oxford University. Oxford, England
Studied Abroad, International Marketing/Communications, 2004

St. Bonaventure University. Saint Bonaventure, New York
Bachelor of Arts. Major: Philosophy, Minor: English, Business, May 2003

communications experience.

Synacor, Inc. Buffalo, New York. Marketing Coordinator/Project Manager (present)
Internal communications role, working on a creative team, to provide marketing tactics for international clients in the cable/high speed Internet industry. This includes being the project manager for all forms of online advertising, social media strategy, and supporting offline tactics. I facilitate campaign planning and creation, I serve as the company copywriter, as well as providing design needs as necessary. Projects surround promotional materials for Synacor products, as well as premium services and content from providers such as CNN, AP, American Greetings, Fox Sports, NHL, MLB, Nascar, Encyclopædia Britannica, Weather.com, and other trusted brands.

Mellon Synergy Group. Ellicottville, New York. Director of Creative Services
Internal accomplishments included cultivating business growth and development of an integrated, cohesive company brand, with proven success in all facets of communication via web marketing, public relations, and advertising.
Client responsibilities included account communication, creative strategy, strategic planning, campaign development, design, copywriting, and search engine optimization tactics.

Institute of Practitioners in Advertising. London, England. Communications Internship
Unique experience in a British media organization, offering exposure to high profile clients such as Audi UK.

Cattaraugus County Arts Council. Allegany, New York. Marketing/Program Coordinator
Responsible for marketing management, campaign design, and media buying, along with all other aspects of integrated, mass communication ventures within one of New York State’s largest Arts Council jurisdictions.

teaching experience.

St. Bonaventure University. St. Bonaventure & Buffalo, New York (present)
Adjunct Professor. IMC Graduate Program

SUNY Jamestown Community College. Cattaraugus County Campus
Adjunct Professor of Philosophy & Theory/Ethics

additional experience.

Regina A. Quick Center for the Arts. Saint Bonaventure, New York
Communications Internship

Limited Brands, Bath & Body Works. Buffalo, New York District
Sales Development Team, Sales Leader

Law Office of Smallwood Cook. Rochester, New York
Intern responsible for media research, writing, and reporting for the firm’s head partner

professional affiliations & educational merits.

AT&T "Real Voices" Campaign Ambassador, 2009 Participant
Emerging Leaders in the Arts - Core Advisory Board Member
InfoTech Niagara - MemberInfoTech Niagara - Member
Advertising Club of Buffalo - Member
Mark Hellinger Media Excellence Awards, 2004 Attendee
IMC Conference, Edelman International, 2004 Attendee
Buffalo, New York Region ADDY Awards, 2004 Attendee
Saint Bonaventure University Student Ambassador, 2003
Mary Anthony Brown Philosophic Excellence Award, 2003
Arts Council in Buffalo & Erie County - Member
Cattaraugus County Arts Council - Member
Americans for the Arts - Member

software & technical knowledge.

Mac & PC Platforms
Web and Print Design/Layout: Adobe Creative Suite
Photoshop, Illustrator, InDesign, Dreamweaver, basic knowledge of Flash
Working knowledge of web content management systems
Proficiency with search engine optimization strategy and execution
SPSS Statistical Analysis
Microsoft Office

sample project work.

Mae. Virginia Beach, VA. Creative Strategy Consultant
Lead role in concepts and execution of a creative marketing plan for an internationally followed band. Special focus on “The House That Fire Built” project, a national non-profit/philanthropic cause to promote partnership with Habitat for Humanity and other charities.

Meg Saligman Studios. Philadelphia, PA. Creative Strategy Consultant.
Worked on creative marketing concepts, integrated marketing communications plans book: web development, writing, and market research, for Meg Saligman, an internationally celebrated mural artist.

University of Pittsburgh @ Bradford. Bradford, PA. Campaign Designer
Creative direction, design implementation, and copywriting for all marketing communications pieces for the university’s theater and arts programming.

Dark Oak Studios Creative Marketing. Pittsburgh, Pennsylvania
Founding partner of a marketing and design company, responsible for communication functions including media creation/management. (Partner and designer, Andy Reed)

NeighborWorks of America. Western New York Division. Certified Marketing Consultant
Active role in marketing for campaign design including copywriting, creative strategy, SEO and fundraising efforts. This project granted involvement with key individuals within the NeighborWorks of America national and international headquarters.

pro bono work.

St. Bonaventure University Women's Soccer

Paxagrarian Natural Prodcuts

InfoTech Niagara