Portfolio
A collection of favorite projects.
The all-new Ashley campaign
Integrated marketing communications campaign supporting Ashley Store remodels, new style, and new pricing.
WELLS24002_NewLookLowerPrices_TV_15_Generic_V1-lowres (1).mp4Social Media Creative Direction + Copywriting
Prior to online mattresses reaching brick and mortar retail stores, there was strong consumer preference to "try it before you buy it" when selecting the right sleep products. This social media campaign was created to generate awareness about the importance of trying mattresses in person, all while giving viewers a laugh by spoofing online dating apps.
This video from the campaign was debuted and presented at Facebook HQ and subsequently run across social channels in key demographics nationally.
Catalogs
Winter catalog excerpts. Creative direction and copywriting for print and digital applications with distribution across major media markets.
Summer catalog excerpts. Creative direction and copywriting for print and digital applications with distribution across major media markets.
Digital Out of Home
Recognized for viral outdoor campaigns and their integration on digital channels. Just Google "Ashley pivot billoard" and you'll see the frenzy one campaign stirred up during the 25th anniversary of a certain show you may have been watching since the 90s.
Event planning and collateral
Creation of an annual celebration of success, parterning with large sponsors, like TD Bank and other industry vendors. Development of event concept, branding, copywriting, and oversight of photography and video production.
Microsoft Windows® 10 Launch
When Windows 10 launched, online portal customers' search engine access was automatically changed. A strategic communications plan helped ease the transition. Partnering with Microsoft and communications companies (CenturyLink, Verizon, AT&T, etc.), information and support was available from pre- to post-launch.
Four Mile Brewing Company Branding
A reimagined prohibition-era brewery, which sat empty for over 70 years, reopened with a modern approach. When owners of the brewery needed an identity, I knew it had to combine 1920s-30s allure with their modernized vision. Themes surrounding prohibition, the 21st Amendment, and other historically accurate stories are present in every corner of the identity, including its copywriting, graphics, and website. Working on this unique project with such fascinating history was an incredible experience.
Rebranding Intandem
This project sticks with me as a personal favorite. Immediately, this organization felt like I had worked there for years. Starting with a company merger, which required development of new name and brand, it turned in to a years-long collaboration of creating their identity from the ground up. From workshopping a new name to combining divisions and regions, from a new logo suite to digital media and web development, the experience was a labor of love from start to finish.
Six Flags Darien Lake
Creation of materials for all divisions of a popular amusement park—including destination rides, onsite hotels and camping sites, park attractions, dining areas, and more.
