Portfolio
Catalogs
Winter catalog excerpts. Creative direction and copywriting for print and digital applications with distribution across major media markets.
Summer catalog excerpts. Creative direction and copywriting for print and digital applications with distribution across major media markets.
The all-new Ashley campaign
Integrated marketing communications campaign supporting store remodels and new pricing.
WELLS24002_NewLookLowerPrices_TV_15_Generic_V1-lowres (1).mp4
Out of Home
Recognized for viral outdoor campaigns and their integration on digital channels.
Event planning and collateral
Annual celebration of success sponsored by TD Bank and other industry vendors. Development of event branding, copywriting, event planning.
Rebranding Intandem
This project sticks with me as a personal favorite. Immediately, this organization felt like I had worked there for years. Starting with a company merger, which required development of new name and brand, it turned in to a years-long collaboration of creating their identity from the ground up. From workshopping a new name to combining divisions and regions, from a new logo suite to digital media and web development, the experience was a labor of love from start to finish.
